Business Website Design – in Berlin & across Germany

A website builder is not automatically the worse choice. If you only need a business card online, have time to maintain it and win most customers through referrals, it often does the job. You pick a template, swap in your own text and images and pay an ongoing subscription. As a first website for a small business, that can be a sensible start, as long as you know where its limits are.

The limits usually show once the site is supposed to bring in enquiries through Google. Then what counts is a well-planned structure with one page per service, fast loading on mobile and clean technology underneath. With many builders the template, the content and sometimes even the domain are tied to the provider, which makes a later move tedious. When you have a website built, the logins, the domain and the hosting belong to you.

When it comes to website costs, look at the whole picture: the subscription, your own time for upkeep and troubleshooting, and the enquiries you miss all belong in the calculation. As a web designer in Berlin I therefore don't quote a flat rate; in the free consultation we describe what your site has to do. After that you get a fixed price for exactly that scope. If a builder suits you better, I will tell you so openly.

People in Berlin looking for a trade business, a law firm or a service provider often decide on the first page of results, usually on their phone. For your business to show up there, every service needs its own page with a clear heading, a fitting title and text that answers your customers' questions. Long lists of districts don't help; Google's spam policies name such lists explicitly.

The Google Business Profile matters just as much. Name, address and phone number should appear there exactly as on the website, and genuine reviews from satisfied customers make the difference when someone compares several providers. According to Google, local ranking depends on relevance, distance and prominence, and reviews feed into prominence. That is why my web design work in Berlin connects the two: website and profile point to each other.

Technology plays its part too: fast loading, a valid certificate, a clean heading structure and a configured Search Console. On the website for AST Auto Service Teltow, appointment requests and reviews were the focus; for Anwaltskanzlei Korff, a clear structure and a contact that is quick to reach. When you get a website built in Berlin, this is the foundation on which rankings can grow. Nobody can guarantee them.

Not every older website has to be rebuilt from scratch. If the content and structure are sound and only the design or technology is outdated, a revision is often enough. A full website relaunch makes sense when the site works poorly on mobile, can no longer be maintained, brings in no enquiries or no longer matches what you offer. I work out which option fits by looking at your current site and, where available, its Search Console data.

The biggest risk in a relaunch is lost URLs. Every page that is found on Google or linked from other websites gets a permanent redirect to its new counterpart. That way visitors don't land on dead links, and Google can assign the existing signals to the new page. After go-live I check in Search Console that all pages are reachable and being picked up again.

To keep the switch quick, it helps to have your logins for the domain, the hosting and the old website, your logo in good resolution, and any existing texts and photos. Your own pictures of the team and the business make a stronger impression than stock photos, which people recognise at first glance. Whatever is still missing we work out together, and if you like, I write the texts with you so they sound like your business.

Germany's Accessibility Strengthening Act (BFSG) has applied since 28 June 2025. It mainly covers services offered to consumers in e-commerce, such as shops or booking functions. Micro-enterprises that provide services are exempt, and a plain company site aimed at business clients is generally not covered. Whether your site falls under it is, if in doubt, a question for your lawyer. What I give here is orientation, not legal advice.

I still build an accessible website from the start: good contrast, full keyboard operation, real labels in forms and a clear heading structure. Images get meaningful alternative text, and the page stays usable when zoomed in a long way. That helps every visitor, and in a new build it is easier to get right than to retrofit later.

For data protection: cookies and services that are not strictly necessary only run after consent, and the cookie banner makes declining as easy as accepting. Fonts are served from the site's own server instead of being loaded from a third-party service on every visit. The legal notice (Impressum) and the privacy policy get their own pages that are easy to find. The legal texts themselves come from you, for example from a generator or your law firm.

Not every business needs the same scope when having a new website built. A compact one-pager (starting from €800 net) brings your offer, references, directions and contact details together on a single page. That works well for a quick start, a single core service, or when prospective clients mainly find your homepage through referrals and your Google Business Profile and want to see straight away on their smartphone whether you are the right contact.

As soon as your company offers several distinct services or wants to be found on Google for different search terms, a one-pager hits its limits. Then a multi-page company website (starting from €2,400 net) is the better route: each key service gets its own subpage with a clear topic, a fitting heading and direct answers to typical client questions. That is how we structured the website relaunches for Haus Phönix GmbH and Lotsennetzwerk Berlin so visitors and relatives find the right contact without detours.

For businesses in Berlin and Brandenburg, multilingual content in German, English or Polish is often part of the brief, alongside attracting skilled staff as well as clients (extended or multilingual projects starting from €3,900 net). On the website for Lindner Elektrotechnik, a clear service overview for builders and commercial clients took centre stage; for AST Auto Service Teltow, quick mobile appointment requests. In our first call we clarify which pages your company website genuinely needs, followed by a binding fixed-price quote.

Clients often ask what technology I use to build a website. Instead of slow website builders or bloated WordPress installations with dozens of plugins, I use the modern architecture we also implemented for Haus Phönix (haus-phoenix.de): a fast Next.js codebase paired with a clean Headless CMS. For your business, this means near-instant loading on smartphones, a minimal attack surface and effortless editing of texts, images, news or job listings without programming skills.

What happens after go-live matters just as much: so you are never flying blind, I configure Google Search Console and – GDPR-compliantly after consent – Google Analytics for your site. You don't have to dig through complex dashboards yourself; instead, you receive automated weekly SEO reports summarising impressions, search queries, clicks and visitor trends in plain language.

One principle stays fixed throughout: you remain 100% independent. Domain and hosting are registered in your name, the SSL certificate renews automatically, and after go-live you receive all credentials as well as the full source code of your website. Following a personal handover, you decide whether to manage everyday edits yourself in the Headless CMS or use the optional hosting and maintenance package (from €59 net per month including backups, security updates, weekly SEO reports and small content edits).

When I build a website for a company, its structure follows your industry and the real questions your clients ask. For trade businesses, construction companies and workshops – such as Lindner Elektrotechnik or AST Auto Service Teltow – what counts most is a clear mobile service overview, genuine reference projects, visible Google reviews and instant contact via phone, WhatsApp or appointment request.

For law firms, tax practices, medical practices and non-profit organisations – such as Anwaltskanzlei Korff or Haus Phönix GmbH – credibility, accessibility, strict GDPR compliance and a clear breakdown by practice area or location come first. Prospective clients and applicants should see within seconds how you can help and how to reach the right person.

Whether your company is based in Berlin and Brandenburg or operates anywhere in Germany, we can deliver your new website entirely via video call or in person in Berlin. From the first draft to go-live you speak directly with me – a certified application developer (IHK) with five years of hands-on experience at Siemens AG.