When commissioning a new business website, corporate website or company homepage, commercial success rarely depends on decorative animations. What counts is whether a smartphone visitor understands within five seconds what your company delivers, why you are credible and how to request a quote without friction – and whether Google can map every service to high-intent search queries. This 15-point checklist covers everything needed for a high-converting launch or ranking-safe relaunch.
1. Before you start: business goal, scope and domain ownership
Before choosing a layout or tech stack, define the everyday commercial job of your website: generating qualified inbound leads via Google, attracting skilled applicants, or convincing referred clients before they call. That determines whether a focused one-pager or a multi-page corporate website fits best – see our Web Design & Fixed-Price Websites (from €800) page and our guide on what determines business website costs.
Equally critical from day one is full ownership: domain registration, DNS control, SSL certificates, Google Business Profile and source code must belong directly to your company – with zero vendor lock-in.
- Set the primary KPI: client enquiries, consultation bookings, recruiting or authoritative B2B credibility.
- Collect credentials early: domain registrar/DNS, current hosting, Google Business Profile and Google Search Console.
- Prepare real assets: vector logo (SVG), authentic team/project photos, client references and the five questions prospects ask most.
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2. Site architecture for Google: dedicated subpages per service & industry
The number-one reason visually attractive company websites stall on page three of Google is a flat architecture. Squeezing five distinct services onto a single homepage gives search engines no clear topical signal.
Every profitable core service deserves its own subpage with a focused title tag, clear H1, proof of work and structured FAQ data. See how we tailor this architecture for trades, construction & technical contractors, law firms & tax advisors, healthcare, care providers & non-profits (BFSG) and multilingual German-Polish-English businesses.
- Homepage as a clear signpost: sharp value proposition in the first mobile viewport, core services, verified Google reviews and direct contact.
- One URL per core service: logical H1–H3 hierarchy, Service & FAQPage JSON-LD schema and internal links to matching case studies.
- Real case studies over generic slogans: concrete project outcomes outperform interchangeable agency copy.
3. Mobile-first UX, trust proof and pre-qualified enquiries
Most local and B2B searches happen on smartphones between meetings or on site. A corporate website that looks polished on an office monitor but suffers from tiny tap targets, layout shifts or slow mobile loading loses buyers before they scroll.
Every page is engineered for 360–390 px screens first: clear offer, transparent package options, live client references and one-tap access to phone, WhatsApp or a concise enquiry form.
4. Engineering, GDPR compliance (§ 5 DDG) and accessibility (BFSG)
A professional German business website must also be legally and technically sound: complete legal notice (§ 5 DDG Imprint), accurate privacy policy, strict opt-in Consent Mode v2 (zero bytes sent to third parties without consent), locally self-hosted fonts and an accessible foundation aligned with the BFSG / WCAG 2.2.
Instead of bloated plugin builders, we build statically pre-rendered Next.js sites with an optional Headless CMS – covered in full architectural depth in my 450-page book Modern Web Development & Web Design. Already online? Test your current site in 30 seconds with our free website check.
- Green Core Web Vitals: sub-300 ms server response, modern WebP/AVIF images and zero cumulative layout shift (CLS).
- Privacy & compliance built in: § 5 DDG imprint, TLS encryption, local fonts and GDPR-compliant consent handling.
- Easy editing without code: update copy, news or job listings safely via a clean Headless CMS.
5. Relaunching without losing rankings: 301 redirect matrix
Redesigning an established company website almost always changes URLs. Without proper redirects, existing Google rankings and external backlinks hit 404 dead ends overnight.
Before every switch I export all indexed URLs from the sitemap and Google Search Console, map permanent 301/308 redirects to each matching new subpage, and submit the new XML sitemap immediately via the Search Console API.
- Inventory all legacy URLs: export every indexed page and backlink target prior to launch.
- 1-to-1 permanent 301/308 redirects: point each retired URL to its exact topical counterpart – never dump everything onto the homepage.
- Automated reporting from day one: Search Console, GA4 and automated weekly click & ranking summaries by email.
6. Transparent budget benchmarks: fixed-price packages
Instead of open-ended hourly billing or mandatory agency retainers, every company website is scoped at a binding fixed price with 100% code ownership and €0 mandatory subscription:
- Compact Business One-Pager (from €800 net): Ideal for founders, solo specialists and focused service providers – mobile-first design, contact funnel and local SEO foundation (live in 2–3 weeks).
- Multi-Page Company / Corporate Website (from €2,400 net): Dedicated SEO subpages per core service, references, FAQ schema, optional Headless CMS plus Search Console & automated weekly SEO reports (live in 3–5 weeks).
- Extended or Multilingual Corporate Website DE/EN/PL (from €3,900 net): Full hreflang architecture, industry landing pages, recruiting/intake flows and custom integrations.
Ready to commission your business website at a binding fixed price? Calculate your scope in the interactive price planner on our web design page or request a free 15-minute consultation – reply on business days within 24 hours.